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Specialty Print Communications maps postal process for marketers

Tuesday, December 21, 2010

Press release from the issuing company

Niles, IL – An understanding of the U.S. Postal Service (USPS) delivery process and the tools that can be used to optimize it are advantages that can save marketers time and money. Yet, there are few tools that easily explain the process and the benefits, which can be realized. For that reason, Specialty Print Communications (SPC) print and direct marketing company has developed two tools to help marketers visualize and better understand the world of Postal Logistics – a Zip Code Map poster, and a Postal Logistics brochure.

"People take mail for granted; the USPS processes 29 million pieces of mail every hour of the day and does it more efficiently than any other postal service in the world," said Clemson University Department of Graphic Communications Professor, John Leininger.   "Part of what makes it all function properly is the work-sharing that printers and mail houses offer that helps save the USPS time, and the customer money. Mail and print is still the strongest marketing message for companies across this country, it cannot and should not be taken for granted."
SPC's U.S. Zip Code Map visually explains the meaning of the ZIP code digits and how they correlate geographically to a map of the U.S., providing a quick overview of how mail actually moves through the USPS.

"SPC's poster on postal zip codes is an impressive print image that communicates a message of the complexity of the mail process and the beauty that can be brought to the table from the right printer," said Leininger, who will use the map as part of his curriculum.

"With a more thorough understanding of postal logistics, clients can realize significant benefits," said Dustin LeFebvre, Executive VP of Marketing. The Postal Logistics brochure builds on the information presented in the map by explaining the different kinds of services marketers can use to help save money and gain greater control of delivery dates. "Providing these simple resources can be tremendously helpful for our clients and the consumer," said LeFebvre.


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