Rochester, N.Y. – The extensive personalization capabilities of XMPie, A Xerox Company, the leading provider of software for cross-media, variable data and one-to-one marketing, are now available to users of the PrintStream Fulfillment System by Streamline Solutions. This effort integrates XMPie's uStore workflow for document selection and customization with Streamline's existing Web-to-print (W2P) solution, providing a seamless workflow for on-demand and personalized W2P, combined with a fulfillment management system.

"Our integration with XMPie responds to growing customer requests for a print, mail and fulfillment solution with personalization capabilities, and allows our users to benefit from two best-of-breed solutions," said Kathy DiPaolo, business solutions manager, Streamline Solutions. "One to handle one-to-one communications, and the other to monitor, track and optimize all the business processes in the short-run print world, including commercial print, fulfillment, mail and postage."

This integrated solution allows customers to login to the PrintStream system to browse product offerings-including static and variable documents and pick-and-pack items-and select items for purchase. If a customer selects a variable offering, he or she will be transitioned seamlessly into XMPie uStore to customize and finalize the document or product. This is enabled via the direct interaction between the PrintStream Fulfillment Solution and XMPie's uStore Connect, the Application Programming Interface (API) to uStore. After the customer views and approves a proof of the final product in uStore, the order is processed in PrintStream for completely automated job creation, scheduling, production and billing, providing a cohesive, integrated shopping experience.

"We are incredibly pleased with the result of our collaboration with Streamline Solutions, another example of how XMPie uStore is becoming the standard workflow for document customization within existing W2P solutions," said Alon Geva, vice president, Business Development, XMPie. "By integrating with XMPie, Streamline further underscores the value they deliver to customers, extending their brand offering with XMPie's state-of-the-art technology for one-to-one campaign creation and deployment."