Respected digital printing industry leaders provided first look at where the industry is going in 2011

Lexington, Kentucky USA -- WhatTheyThink today reported that nearly 450 industry professionals registered to attend a free printing industry educational webinar. Digital Print Trends and PODi’s 2011 AppForum. The session was led by WhatTheyThink Senior Editor Cary Sherburne and held Wednesday, December 15th.

Free access to the webinar archive is available at the webinar archive page.

“Our panel of experts covered a great deal of valuable information in this session,” said Sherburne. “For those who missed the live session, the archive is well worth a replay.  Lots of great insight and terrific advice.”

Sherburne was joined by:

• Kate Dunn, President, Digital Innovations Group, and chair of the Business Growth Strategies Track
• Debora Haskell, VP of Marketing, IWCO, and chair of the Direct Marketing Tactics Track
• Mark Parent, President & CEO, Sugar Bush Media Solutions and chair of the Leading Edge Applications Track
• Dr. John Leininger, Professor, Clemson University and chair of the Digital Print Technologies Track
• Dave Erlandson, General Manager of Caslon’s market intelligence service offerings, providing in-depth analysis and insight about the current status and future opportunities in production digital printing. Erlandson will talk about exciting keynotes and general sessions that will round out the conference.

“WhatTheyThink was pleased to join PODi in bringing this important session to our audience,” said Randy Davidson, President, WhatTheyThink. “It provided insight into what can be expected at the PODi App Forum, as well as a good overview of the trends in the digital print market. At the actual conference, the WhatTheyThink video crew will be on-site to capture first-hand testimony from successful print and marketing services providers willing to share their stories via a special WhatTheyThink video series.”

About the AppForum

The annual three-day AppForum, Jan. 31 – Feb 2, is the only conference dedicated exclusively to exploring marketing applications powered by digital printing, with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital applications.

Print service providers and marketing experts learn the latest trends in one-to-one and relevant marketing, new profitable applications, and sales strategies. Thought-provoking sessions tackle a wide variety of application technologies. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a dynamic networking opportunity. For more information or to register visit www.appforum.org.

About PODi

PODi is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes, and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital businesses.

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.