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WoodWing Software passes the 100 iPad App milestone

Wednesday, December 08, 2010

Press release from the issuing company

Zaandam, The Netherlands – WoodWing Software, a leading international supplier of cross-media publishing solutions and an innovative leader in the tablet publishing market, announced today that the number of apps created with WoodWing's Digital Magazine Tools has passed the century mark, with more than 100 publications now using the tools. Furthermore, publishers worldwide have produced nearly 1,000 digital issues, making the WoodWing Digital Magazine Tools the most popular tablet publishing solution on the market today.

About 75 percent of the digital publications created with WoodWing's solution are magazines, most of which are published monthly. The spectrum of topics ranges from news, people and lifestyle to automotive, sports and cooking. WoodWing's tools have also proven to be the ideal solution for tablet publications which are published weekly or even daily. A number of renowned weekly news magazines, like Time Magazine in the U.S., Veja in Brazil, Stern in Germany and Le Point in France, as well as daily newspapers like Kompas in Indonesia, South China Morning Post, The Star from Malaysia and Frankfurter Rundschau in Germany, create their iPad editons with WoodWing's solution.

"Publishers using our Digital Magazine Tools can produce tablet publications without bumping into the so-called second-issue-problem," said Hans Janssen, CEO of WoodWing Software. "Our efficient workflow enables publishers to produce even daily tablet editions."

Attractive tablet publishing business model
"It is interesting to see how the willingness of readers to pay for iPad magazines increased over the months," Janssen added. "A number of initially free titles now contribute to the revenue of the publishers, and some publishers raised the prices of their iPad editions over time. As there are no issue-based costs involved with our solution, publishers are free to experiment with complimentary or special editions when pioneering new business models for their tablet publishing activities."

Customized Reader Apps ensure stunning reader experience
Most of the publishers using WoodWing's Tablet Publishing Solution are leveraging the standard range of features of WoodWing's Reader App, such as the integration of multimedia elements, access to social media platforms as well as the use of hotspots and scrollable elements. A number of publishers, however, go beyond that and create customized Reader Apps using the framework edition – they integrate tailored cover pages, blogs, forums, shopping options, custom navigation controls and much more.

Global network of tablet publishing experts
As a result of the large number of tablet publications already created with WoodWing's Digital Magazine Tools, WoodWing's Authorized Solution Partners worldwide have become tablet publishing experts. "Without our global network of high-profile partners, our ongoing success in the tablet publishing field would not have been possible," Janssen said. "Our partners also organize workshops to show publishers the opportunities and challenges of tablet publishing and support them in implementing their projects."

Currently, about 25 publications per month are brought to the iPad using WoodWing's tablet publishing solution. WoodWing offers a continuously updated list of iPad apps created with its Digital Magazine Tools at www.woodwing.com/en/digital-magazine/ipad-gallery.

Cross-platform tablet publishing
WoodWing is also well prepared for the advent of Android as a publishing channel. A Reader App for Android is under development, and WoodWing already announced that its Digital Magazine Tools will offer multi-screen support, enabling publishers to efficiently create content for various tablet devices with different screen sizes and aspect ratios.

 

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