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Top direct mail house reaps huge efficiencies with GMC Software Technology

Wednesday, December 01, 2010

Press release from the issuing company

Boston, Massachusetts and Appenzell, Switzerland-- GMC Software Technology, the standard in personalized communications, today announced that India’s top direct mail house, Mail Order Solutions, has cut development and turnaround time for color personalized direct mail campaigns using solutions from GMC Software Technology.

Mail Order Solutions India Pvt. Ltd. (MOS) is part of the Regency Group, operating in India since 1997, and has pioneered and developed specialized “Alternative Media Solutions” for advertisers and marketers alike. Continuing in the same vein, MOS, India provides end-to-end integrated solutions offering world-class print production, international postal and distribution services. With 11 years of servicing both domestic and international clients, MOS is one of the few service providers who specialize in handling campaigns from start to finish. This includes fully integrated, digitalized print production facility with specialists manning every stage of operations from creative, pre-press, digitalized printing, offset printing, binding, fabrication solutions to dispatch and logistics.

“As a pioneer in the direct mail industry, turnaround time is critical to the success of our client’s campaigns and using our prior software tools required far too much development time to meet the personalization needs of our clients,” said Mehul A. Desai, Founder and CEO of Mail Order Solutions. “However, with solutions from GMC Software Technology, were are expecting to cut our turnaround and development time by almost 600%, allowing our clients to launch campaigns in a more timely fashion.”

Mail Order Solutions will be using a variety of solutions from GMC Software Technology to develop highly personalized color direct mail campaigns for a roster of international clients that include Chanel, The Economist, Kingfisher Airlines and many more. In addition, the relationship with GMC will allow Mail Order Solutions to offer the clients tools for developing multi-channel marketing campaigns that can be delivered in print, email and via mobile phones.

“We are pleased that Mail Order Solutions has selected GMC to speed development times for their direct mail clients,” said Purnendu Mohanty, Managing Director of India at GMC Software Technology. “Mail Order Solutions also joins the growing list of GMC customers in India.”

 

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