Jeffrey Hayzlett to join advisory board of MMI Solutions
Wednesday, December 01, 2010
Press release from the issuing company
Yonkers, NY - MMI Solutions announces today Jeffrey Hayzlett, author of the best-selling book “The Mirror Test”, change agent and marketing expert, will act as an advisor to the company.
Using his knowledge in business, marketing, the printing industry and leadership development, Hayzlett will act as a senior advisor for MMI Solutions. Acknowledged by Advertising Age as one of the top ten C-level executive Twitterers in the world, “The Celebrity CMO” by Forbes magazine, Top 10 B2B Marketer of the Year by BtoB magazine in 2009 and a “new style of CMO,” Hayzlett is a turnaround architect of the highest order. Additionally, he is also known as a maverick marketer who embraces traditional modes of customer engagement and possesses a remarkable cachet of mentorship, corporate governance and brand building.
“MMI Solutions and its MMI Edge product are blazing new trails with marketing automation and sales CRM systems, giving businesses unique tools and resources to most effectively market and develop leads into sales,” Hayzlett says. “For companies of all sizes, it's a tool they cannot do without!”
“With Jeff's knowledge of the marketing and business world, we are excited to have him help further the growth and development of MMI Solutions,” says Steve Amiel with MMI Solutions.
“We believe Jeff's role as a senior advisor will greatly accelerate our growth in the market and provide our clients with the best solutions and thought leadership available,” adds Michael Ciaramella with MMI Solutions.
As Kodak's CMO, Hayzlett revitalized one of the world's most iconic brands and is renowned since then as a turnaround architect, transforming B2B marketing to take advantage of emerging opportunities and adopt social media aggressively. He is also a much sought-after speaker and winner of numerous marketing honors and business awards. Author of the bestselling book “The Mirror Test”, Hayzlett has been cited as a leading marketing expert in numerous books, magazines and newspapers worldwide and is a frequent television guest and commentator, having appeared on shows including CNBC's The Big Idea with Donny Deutsch, Fox Business News and NBC's Celebrity Apprentice with Donald Trump.
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