State-of-the-art technology is now available across the globe. In other words, the quality and efficiency of printing processes in Bogota, Bangalore, and Beijing is now on a par with that in Boston, Birmingham, and Berlin. In addition to optimizing the technology they use, print shops looking to gain a vital edge over the competition therefore also need to invest in know-how that delivers profits.

The latest issue of the customer magazine from Heidelberger Druckmaschinen AG (Heidelberg) takes a look at the clever way some print shops are using knowledge to boost business. For example, Heidelberg News reports how the Henk Grafimedia Center in the Netherlands uses business management processes to link very different areas of expertise into one of the world's most eco-efficient print shops. Readers will also discover how Printwell, a packaging printer based in the Philippines, holds its own against 5,000 competitors on the country's 7,000 islands through the use of targeted personnel training and development. An article about Brunner AG in Switzerland, meanwhile, illustrates how AutoPlate XL saves a great deal of time and money over the long term.

The magazine also contains useful information on the comprehensive Heidelberg training and consultancy portfolio, gives print shops valuable tips on how to improve their marketing, and provides a fascinating insight into the psychology of sales negotiations.

Last but not least, the current issue of Heidelberg News also includes insider information on print training in different countries and explains the many different upgrade options for existing Heidelberg equipment.