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Neenah Paper has nothing to hide with CLASSIC CREST Papers

Monday, November 22, 2010

Press release from the issuing company

Alpharetta, Ga. - There are some things that don't need enhancement; they're just beautiful on their own. Such is the case with CLASSIC CREST Papers, as demonstrated in the newest promotion from Neenah Paper (NYSE: NP). The brochure opens with "110% - CLASSIC CREST Papers Give You More" and takes you through several pages of ink on paper. No special processes, just ink-solid ink, metallic ink, fluorescent ink, and of course, process ink. It's CLASSIC CREST: Unplugged.
This is when we truly see what a paper is made of, or more to the point, how it's made. It's about the quality of the raw materials, both post consumer and virgin fiber, as well as the formation of the paper. These are the things that affect the performance of a sheet on press. Superior formation gives you crisp, even ink coverage, and more weights mean more opacity options. The 110% promotion clearly shows that when you print on CLASSIC CREST Papers, you print on the best. And that's a 110% Guarantee. If CLASSIC CREST Text and Cover doesn't keep its performance promises, Neenah Paper will replace the paper and pay an additional 10% on top!
In addition to its consistent performance and extraordinary ink holdout, CLASSIC CREST Papers offer a wide range of colors and whites, more environmentally friendly choices, and more sizes and weights.


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