Rockford, IL - Trekk Cross-Media has launched a refresh of its TrekkMaps site at www.TrekkMaps.com. The updated site features sleek graphics, a downloadable brochure and new examples showing a variety of industries and applications. Marketers and print providers will find all the information they need to incorporate variable maps into their direct marketing efforts.

Site visitors will also find information on the latest TrekkMaps product offering: QR Codes. These response-boosting barcodes are quickly gaining in popularity because they make it easy to respond to offers.

When recipients snap an image with their smart phone camera, they're instantly transported to a pre-specified website or personalized URL. Once there, the options are endless. Have them download a coupon, get driving directions, enter a sweepstakes, make a purchase or take advantage of a special offer.Try it for yourself with the QR Code shown here.

Additional products in the TrekkMaps line include variable route maps, custom proximity maps and driving directions. Maps are available for Australia, Canada, the U.S. and most of Europe to show recipients the way to your location or event.

For just pennies apiece, you get a unique map or QR Code for each person on your list. All TrekkMaps products are licensed for any application - email, personalized URL and print.