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Torraspapel Group innovates for Portuguese distribution customers

Friday, November 12, 2010

Press release from the issuing company

In October, Torraspapel, part of the Lecta Group, presented its Portuguese distribution clients with two important new tools aimed at anticipating their needs and offering them continuous improvements in service and processes.

With its new Customer Service Center, Torraspapel Portugal is now able to respond to customers using a modern, innovative CRM platform for more effective, personalized service. Customers can now carry out their normal day-to-day operations with Torraspapel - from speaking with a sales manager to asking technical questions or requesting a sample - more quickly through a single contact number.

The goal of the renewed Torraspapel Portugal website is to facilitate customers' access to product information, allowing them to easily locate what they need and purchase it on the also renewed e-commerce platform, under optimal delivery terms and with the customary service guarantees. The website also reflects the group's commitment to sustainability, offering searches for certified and recycled products as well as the possibility of downloading each paper's certifications on demand.

The project has been accompanied by a wide-reaching communications campaign with the slogan "Toda a Torraspapel núm único número" (All of Torraspapel at a single number), which was introduced at the meeting of the Portuguese Printing, Visual Communication and Paper Converting Industries Association (Apigraf) in early October and will be advertised in industry media.

With this initiative, Torraspapel aims to continue its history of innovation in the sector, reflecting the firm commitment of the company to enhancing its services through the possibilities offered by new technologies.

Torraspapel has been active in Portugal for over 40 years. With an extensive product range, acknowledged service levels and a firm commitment to sustainable development, Torraspapel is the leading paper distributor on the Iberian Peninsula.


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