Schawk completes acquisition of digital marketing agency Real Branding
Friday, November 12, 2010
Press release from the issuing company
Des Plaines, IL - Schawk, Inc., a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced today that it has completed the acquisition of the digital marketing agency Real Branding, which has offices in San Francisco and New York.
Real Branding was founded in 1994 to pioneer the emerging field of digital communications for brands. The agency's clients include Unilever, Lipton, Disney, Michelob, Red Lobster and ABC.
David A. Schawk, president and chief executive officer, commented: "The acquisition of Real Branding is consistent with our strategy to enhance our delivery of brand point management capabilities by deepening our aptitude and talent in the digital marketing space. This acquisition, in addition to Untitled London Limited in the U.K. earlier this year, strengthens our ability to provide integrated strategic, creative and executional services across digital consumer touchpoints."
Eric Ashworth, chief strategy officer, commented, "Real Branding stood out as an ideal partner. They not only have a deep understanding of the digital realm, but they are completely aligned in the belief that market-leading brands are the result of creating consistent consumer experiences across all mediums. They will be a valued addition to our comprehensive brand point management solution."
Pat Hagerman, founder and managing director of Real Branding, said, "Schawk's structure, positioning and global footprint gives us access to a larger client base and the opportunity to apply our strategic and creative capabilities across a far greater spectrum of consumer interactions. It also enables us to compete on a much larger playing field and to leverage Schawk's expertise for the benefit of our clients.
Our core focus remains unchanged -- to provide sharp strategic thinking and powerful creative that drives consumers to action. We look forward to the opportunity to do this in ways that create stronger social connections between Schawk's clients and their customers."
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