Zaandam, The Netherlands – WoodWing Software, a supplier of cross-media publishing solutions for print, online, mobile and tablets, today announced a technology partnership with The Saints, a developer of innovative mobile software solutions and services based in Amsterdam, The Netherlands.

The Saints developed a solution that enables publishers to convert existing PDF files of their publications into digital magazines which can be viewed in WoodWing's Reader App on the iPad.

This solution consists of a free add-on for WoodWing's iPad Reader App, in combination with a Web-based conversion service "pdftotablet" (www.pdftotablet.com), also developed by The Saints.

Conversion of PDFs into zoomable Digital Magazines
Publishers that are registered for the service just need to upload their PDFs to www.pdftotablet.com. After processing, they can download a digital magazine issue, which can be distributed via WoodWing's hosted Content Delivery Service like any other digital magazine issue created with WoodWing's Digital Magazine Tools.

Readers can zoom into the PDF pages of the digital magazines viewed in WoodWing's Reader App. Additional interactivity through WoodWing's Enterprise publishing system, as well as search options in the app, will be available in the near future.

"At The Saints, we focus on the development of software solutions for mobile platforms like Apple's iOS, Android, Windows Mobile and BlackBerry," said Andre Valkenburg, Managing Director of The Saints. "It was a logical step for us to contribute our know-how in the development of solutions for tablet devices. WoodWing is the leading supplier of cross-platform tablet publishing solutions, so we are very happy about this partnership."

"We are very pleased about the partnership with The Saints," said Erik Schut, President of WoodWing Software. "With this add-on to our iPad Reader and the service developed by The Saints, we enable publishers to easily re-publish archived PDF issues of their publications to the iPad. This is also a great solution as an easy first step for publishers to publish to the iPad with a smooth growth path to full interactive publications. Within one app, you can mix these PDF issues with full interactive Digital Magazines. From a technical point of view, this integration is a perfect showcase of the extensibility of our iPad app. This is one of the endless amount of things that can be done via our extensive APIs."

WoodWing customers have created more than 75 apps and produced more than 500 digital publications using WoodWing's Digital Magazine Tools.