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Dscoop hosts webinar on transforming from print to cross-media services

Tuesday, November 09, 2010

Press release from the issuing company

Chicago — Dscoop (Digital Solutions Cooperative) announces a Webinar for the business community about finding the right staff to transform a company from printing to marketing and cross-media services.
Date: Wednesday, November 10, 2010
Time: 12:00 p.m. CST
It’s All About the People
Presented by Barb Pellow, InfoTrends; Patricia Sorce, RIP School of Print Media; David Smith, Williams Visual Solutions; and Kathy Batin, University of Iowa Printing and Mailing Services
The number one challenge for marketers in today’s multi-channel world is reaching consumers. Mobile devices, iPods, DVRs and the Internet have changed marketing forever. Emerging new digital technologies are the ultimate enabler for multi-channel communications. Marketers are seeking business partners to help them reach consumers across multiple channels to both build their brands and drive new revenue opportunities.
The challenge for print service providers is finding the right technical, sales, marketing and operations staff to assist in making this business transformation…from printing to marketing and cross-media services. Explore the options and alternatives for sourcing the right people as well as educating existing personnel about participating in the new media world.
Presented by recognized industry experts, Dscoop Webinars provide convenient, online education and professional development opportunities to both owners and operators of HP presses. This Webinar is free and open to the public.


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