HH and Scalegraders join forces to deliver Marketing Supply Chain Management
Tuesday, November 02, 2010
Press release from the issuing company
HH, print management and marketing services provider and Scalegraders, marketing supply chain specialist, have announced a collaboration to provide marketing operations management and process outsourcing.
Scalegraders focuses on the execution of marketing communications using services and software to improve efficiency and effectiveness and thus address redundant costs in the marketing process. With a focus on the integrated process and use of software as a service, Scalegraders provides brand owners with better management of an increasing pool of suppliers of media, technology and solutions.
Robert MacMillan (CEO at HH Associates): "Working with Scalegraders, we can offer our customers new solutions in the project and process management of their marketing communications. This is the logical evolution and extension of our current print management and marketing services to help client coping with the challenges of increasing personalised and cross media communications"
HH works with some of the best known brands in the world to provide below the line marketing communications, with a strong heritage in print management. Solutions include award winning marketing execution software HHub and printed or digital marketing communications.
Harry Wildschut (Managing Partner at Scalegraders): "HH offers us a powerful global network of offices and a strong HHub platform. Coming together we are well positioned to introduce marketing supply chain management as the next shift in service for brand owners. Today's complex marketing communications require an integrated approach, from print & media management, marketing resource automation and, ultimately, marcom process outsourcing".
The collaboration combines the marketing specialism of both companies to provide a unique proposition in the marketing supply chain combining outsourcing expertise, MRM automation and marketing communications execution via a number of channels including print. With HH and Scalegraders, customers can improve their marketing supply chain step-by-step, from basic print management up to marcom process outsourcing. Marketing operations are (re)designed to comply with the increasing challenges of tomorrows marketing communication execution.
HHub, the secure online portal, provides the infrastructure and security needed and supports marketing purchasing, campaign management, asset management and workflow. HHub will be enhanced with Scalegraders' functionality to offer ultimate control, powerful management information and complete financial transparency for the entire marketing communications process.
HH's global network of local offices offer a global reach to deliver consistent local brand communications. The Marketing Process Outsourcing capabilities could hardly be broader, embracing a huge array of marketing communications services around the world.