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Focus For Humanity and X-Rite announce sponsorship agreement

Monday, November 01, 2010

Press release from the issuing company

Santa Monica, CA – Focus For Humanity, a U.S.-based non-profit organization that awards grants to amateur and professional photographers throughout the world that enable them to focus their work on telling cultural and humanitarian stories, announced today that the organization has agreed to an innovative sponsorship arrangement with X-Rite Incorporated, the world leader in color management and measurement technologies, to provide all grant recipients with X-Rite color management solutions.

Color management is a critical component of the photographer's workflow and this sponsorship agreement ensures that every grant recipient will understand and be able to use X-Rite solutions from the very beginning of their professional careers.

"Our grants and awards ensure that the best photographic talent gets the best tools, support and advice as they transition to become successful humanitarian or travel photographers," said Marco Ryan, Co-Founder of Focus For Humanity. "We are delighted to be associated with X-Rite, whose products are widely acknowledged as the most intuitive, practical and best color management solutions for today's working photographer."

Under the agreement, X-Rite will provide ColorMunki Photo, a completely integrated color control solution enabling these talented photographers to accurately portray their subjects by calibrating their computer displays, projectors and printers and ColorChecker Passport for color control and consistency from capture to edit, to each of the main Focus For Humanity grant recipients. A minimum of ten grants will be awarded per year.

"We are honored to support Focus For Humanity and to be able to assist up-and-coming photographers with their international humanitarian efforts," said Thomas J. Vacchiano Jr., X-Rite's President and CEO. "By providing grant recipients with X-Rite color management solutions we are able to help these photographers make the jump to the professional world as they create their story-telling color correct images for the rest of the world to see. And of course, training through webinars on these products will be provided to the grant recipients."

Each year, Focus For Humanity organizes a collection of grant recipients images that are then exhibited both online and at key events or locations. A selection of these images were on display at the X-Rite Stand at Photokina in Cologne, Germany last month. X-Rite also has plans to promote this humanitarian work worldwide throughout the year.




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