New York - WSJ., the glossy lifestyle magazine from The Wall Street Journal, will increase its frequency for the second time since launch and will publish nine issues in 2011, beginning in March – up from six issues in 2010. A full schedule of 10 issues per year will run beginning in 2012. 

WSJ. magazine launched as a quarterly publication in September 2008 and transitioned to a schedule of six issues per year in March 2010.

WSJ. celebrates the lifestyle and interests of the Wall Street Journal reader, from finance to fashion to art, travel and philanthropy. The magazine has a global circulation of more than 1.6 million and is distributed to all subscribers and on newsstands in the U.S. as part of WSJ Weekend, the Journal's weekend newspaper, as well as outside the U.S., where it is distributed in copies of The Wall Street Journal Europe and The Wall Street Journal Asia.

The next issue of WSJ. magazine appears this Saturday, Oct. 23, followed by the December issue (December 4), which will be the first overseen by newly named editor-in-chief Deborah Needleman. Ms. Needleman also oversees the paper's new Off Duty lifestyle section, which recently launched as part of the expansion of WSJ Weekend.

"This increase in schedule – the second in as many years – is a response to the remarkable success and influence of WSJ. Magazine," said Robert Thomson, editor in chief of Dow Jones & Company and managing editor of The Wall Street Journal. "The magazine is an important part of our new weekend personality. The reviews from readers to the expanded WSJ Weekend have been positive in the extreme – there is clearly demand for quality reading on Saturday and Sunday."

In just over two years since its inception, WSJ. magazine has attracted 88 new advertisers to the Journal franchise. Spanning a range of categories, such as fashion, retail, jewelry, real estate, financial, technology and others, 48 of the new advertisers have subsequently increased their exposure with other Journal properties. 

"WSJ. magazine has struck a chord with advertisers looking to reach the most affluent and influential demographic during the time when they are more likely to plan trips, shop or otherwise spend," said Michael Rooney, chief revenue officer of The Wall Street Journal. "This increase in frequency provides advertisers with even more opportunity to reach this discerning audience and speak directly to their sensibility as consumers."