Palo Alto, Calif. - HP today announced the appointment of Gail Galuppo as senior vice president of Worldwide Strategy and Marketing for the company's Imaging and Printing Group (IPG), effective Nov. 1.

Galuppo will lead IPG's marketing strategy, planning and execution on a global basis across all customer segments and the group's four business units. This includes responsibility for customer, market and strategic planning, marketing operations, insights, customer relationship management, communications, environmental programs, retail experience and all customer-facing programs.

Galuppo joins HP from Western Union, where she was most recently executive vice president and chief marketing officer. She will be based in San Diego and report to Vyomesh Joshi, executive vice president, IPG.

"Gail is an outstanding marketing thought leader, with an impressive track record of leading creative global marketing programs," said Joshi. "She brings a passion for delivering results to our business, and her significant experience in analytics, customer relationship and life-cycle management will help us execute against our aggressive growth strategies."

Galuppo was responsible for driving revenue growth at Western Union by leading global marketing and product development for the $5.1 billion company, across 202 countries and 430,000 agent locations. She launched the first ever global brand campaign for the 159-year-old Western Union brand and, under her leadership, the company's electronic business had double-digit growth in transactions and revenue.

Galuppo holds a Bachelor of Arts from Western Illinois University. She replaces Ron Coughlin, who has become senior vice president for the LaserJet and Enterprise Solutions business at HP.