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Trekk project judged one of 2010's best

Thursday, October 14, 2010

Press release from the issuing company

Rockford, IL - A cross-media marketing program developed for NewPage Corp. was a winner in BtoB's Best Creative Awards. The judges picked "Paper Sells More Product" as the honorable mention entry in the Integrated Campaign (less than $200,000) category. Both Trekk and NewPage were in good company. Other winners in the category include Hewlett-Packard and Crawford Global Technical Services. The campaign will be recognized in the annual BtoB's Best issue and at the BtoB's Best Awards Luncheon in New York.

The NewPage Paper Sells More Product program uses industry studies and lifestyle imagery to demonstrate the selling power of print. Throughout trade publication ads, web banners, emails, postcards, lumpy mailers and a Facebook page, messaging reaffirms that in a multi-channel world, print increases sales across all channels - print, mail, in store and online.

Trekk developed personalized print and digital communications and personalized URLs to provide a relevant, one-to-one experience for each recipient. Targeted print and banner ads offer a compelling call to action that sends potential customers to a promotional microsite at www.NewPageGiveaway.com. There, Catalogers, Retailers and Magazine Publishers can enter to win $100,000 in print services. Not only does the ongoing program support the printing and publishing industries, but also gives the winner an opportunity to increase their reach with print communications.




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