San Francisco, CA — The Direct Marketing Association (DMA) today announced the winners for its 2010 Innovation Awards, celebrating advancement in direct and digital marketing technology. The honors, established last year as the Future Innovators Awards, were presented earlier during an Exhibit Hall Closing Ceremony for the DMA2010 Conference & Exhibition.

Recognizing ingenuity and creativity, this year’s Innovation Awards were open to both DMA2010 exhibitors and non-exhibitors.  The awards showcase and reward outstanding advancements being made in direct and digital marketing technology which must be a product or service introduced to the business community within the prior 12 months.

Entries are based on three main criteria:  how innovative is your product or service is, the impact the product or service has on an end user, and whether or not the product or service has made a difference in the community at large.

2010 DMA Innovation Awards Winners

Best in Show
Company: Banco Bradesco S.A. (Bradesco Bank)
Entry: PRISMA (Prism) Account Managers Support Tool Organization

Broadcast Media Category
Company: Merkle/LogicLab Inc.
Entry: LogicLab Math Analytics

Digital Media Category
Company: Undertone Networks
Entry: Undertone Qualified Insights (UQI)

Direct Mail/Fulfillment Category
Company: Cathedral Corp.
Entry: PURL Program

Loyalty Category
Company: Merkle
Entry: Merkle Customer Engagement Monitor

Market Segmentation & Optimization Category
Company: Netezza
Entry: Netezza TwinFin – Wave 2

Marketing Management
Company: Banco Bradesco S.A. (Bradesco Bank)
Entry: TRANSPROMO

People’s Choice
Company:  Sales Portal Inc.
Entry:  Sales Portal Software–as–a–service