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Associates International launches new website as key component of rebranding effort

Monday, October 11, 2010

Press release from the issuing company

Wilmington, DE – Associates International, Inc. (Ai), a leading integrated marketing services provider, announced that it has launched a new website as part of its rebranding effort.  Important to the redesign, the new website contains educational tools and resources such as downloadable podcasts and whitepapers.  Clients will find useful information for helping them better execute marketing programs located throughout Ai's new website – such as downloadable creative briefs, application best practices, and die-cut templates for designers.    

The new website is viewed as a key component of Ai's overall objective: to become a true marketing services provider.  Ai provides the tools, technologies, and expertise that helps marketers execute their plans and strategies effectively and efficiently.  The site represents in a clear, concise manner the wide range of integrated communications that Ai offers to direct marketing firms, advertising agencies, and marketers alike – multi-channel strategies and multi-touch tactics that include print, e-mail, and personalized web landing pages (pURLs), QR codes, and campaign analytics.

"Our new website has been developed to better reflect the integrated marketing solutions our company has been offering all along," said Charlie Copeland, Associates International President.  "Everything is now under one corporate umbrella.  And our new website allows clients easy access to education, information, and tools that will help us better meet changing needs."

Earlier this year, the company returned to its original name – Associates International, Inc. – from Associates Graphic Services, because the name more accurately reflects the depth and breadth of the print and digital media solutions offered.




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