Xerox honored with "Must See 'ems," Gold Ink Awards
Tuesday, October 05, 2010
Press release from the issuing company
Chicago – Xerox Corporation and XMPie, A Xerox Company, received 19 awards at Graph Expo 2010. Digital printing systems and software from the industry leaders were awarded eight honors in the annual "Must See 'ems" award program, along with 11 Gold Ink Awards for digital print excellence.
Xerox also highlighted several winners of its own Best-of-the-Best contest at the show. Applications from more than 17 countries were judged on image quality, business results and the use of Xerox technology.
Must See 'ems
Winning products include:
Best Overall Solution, Direct Marketing – Progressive Communications, a Taylor Corp. company, produced a highly customized 1:1 marketing campaign utilizing XMPie software to promote its digital capabilities. Results included a nearly 17 percent response rate and 68 percent conversion rate.
Photo Publishing – ColorCentric Corporation and MyPicTales used Xerox's iGen3 110 Digital Production Press to produce stunning photo books for a professional photography studio. MyPicTales saw an influx of work which drove revenue 15 to 20 percent higher over an eight-month period.
TransPromo – Cathedral Corporation revamped Citadel Credit Union's statements with full-color digital printing and customized messages. The statements were created using Xerox's 980 Color Continuous Feed Printer, Xerox's FreeFlow VIPP software, GMC Printnet T and Solimar.
Direct Marketing – Keiger Direct produced a cross-media direct-marketing campaign for the Pinehurst Golf Academy School. Partnering with WilsonMcGuire Creative, the campaign used XMPie software with the iGen4 press which generated an 11.3 percent response rate.
The winning entries are featured in a book available at Xerox booth No. 400 at Graph Expo 2010 in Chicago, Oct. 3-6.
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