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KODAK MARKETMOVER Business Advantage Solutions help printers improve efficiencies

Thursday, October 07, 2010

Press release from the issuing company

Chicago - To help print and marketing services providers uncover new business opportunities and streamline production processes, Kodak is offering its new KODAK MARKETMOVER Business Advantage Solutions, a full suite of consulting services and business solutions designed to make it easier for customers to expand and succeed in a rapidly changing industry.

Through MARKETMOVER Business Advantage Solutions, service providers have access to an experienced team of experts, including management consultants, operation specialists, developers, and engineers. These teams analyze all aspects of the business, applying industry best practices to tailor an approach for each customer's unique situation and needs.

"The graphic communications industry is undergoing tremendous change today," said Jon Bracken, Kodak. "Printers know they need to change, but they don't always know where to start or how to identify the best opportunities. Our goal is to show them their options and help them develop  plans with the right resources to accomplish the goals they have for their businesses."

MARKETMOVER Business Advantage Solutions enable a full range of services, including campaign management, creative and design services, database management, direct mailing with reporting, e-mail blasts, fulfillment, marketing strategy, project management services, variable and on-demand printing, website development, web-to-print storefronts, and many more.

"One of the business challenges we face is how to become something other than a commercial printer," explained Al Kennickell, President of the Kennickell Group in Savannah, GA. "There are a lot of people that will try this in a number of different ways, but I felt like we needed to move quickly and we needed as much help as we could possibly get. That's why we turned to MARKETMOVER Business Advantage Solutions. We got great consultants from Kodak who were able to help us make the move to marketing services provider much more quickly than if we had tried to do it on our own."

Challenges addressed by MARKETMOVER Business Advantage Solutions include shrinking profit margins, reduced print volumes, evolving communications strategies, and more. Kodak is committed to helping its customers overcome these challenges and embrace new opportunities through this expanded MARKETMOVER Program, which still includes Targeted Sales Modules, webinars, and other powerful resources.




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