MMI Edge provides automated marketing capabilities
Monday, October 04, 2010
Steven Amiel, president of MMI Solutions, has a question for you. "Which project would you rather win--a highly competitive $10,000 direct mail piece with a PURL, or a highly profitable $30,000 multi-touch, interactive, fully automated marketing campaign with numerous touch points that helps improve business results?"
Rhetorical question, obviously. The latter would not only generate more revenue for you, but for your client as well-with average response rates north of 8-20%.
Unfortunately, most printers think that simple purl technologies and VDP is the state of the art. Or they lack the know-how to create an integrated campaign, or the capital to pay the high cost of licensing the required software.
All that will change with the introduction of the company's latest product, the MMI EDGE.
The MMI EDGE is automated marketing and sales enablement software (SaaS), with features and a pricing model specifically designed for printing companies--no additional software, data or programming experience necessary. It provides all the touch points needed for cross media marketing, including the creation, tracking, and reporting of purls, QR codes, web activity, e-newsletters, emails, web-to-print, and more. More important, the system allows you to automate campaigns over weeks and months, to mirror longer sales cycles in b2b and break through advertising clutter in B2C.
The MMI EDGE lets you track responses at every touch, making it easy to test different versions of creative, or different value propositions, to different audience segments. This allows you, the printer, to offer your clients another strategic advantage: the ability to do market research in real time, in the real world, while generating revenue.
"We offer as much or as little help as you need," says Amiel. In addition to the SaaS, the company provides strategic guidance, data, and analytics as additional options.
"We are proud to be the first 'to the trade' vendor that immediately gives you the experience, technology, and support needed to profit from the fastest revenue-growing sector in integrated marketing," says Mike Ciaramella, managing partner.
Printers who want to ramp up their automated marketing capabilities without a steep learning curve can sign up for a free webinar at mmiedge.com. This two part webinar series is designed to first educate you about the industry, key players, customers, and revenue opportunities.