Rochester, NY – A new entry-level light production color printer from Xerox Corporation, adaptable for any print environment, gives users more flexibility and freedom to produce a wide range of applications – quickly meeting customer demands in high quality color and black and white.

The new Xerox Color 550/560 Printer, with an easy-to-use color touch screen, is an efficient choice for quick print shops, small commercial printers, in-plant operations, advertising agencies, creative shops and office settings. 

Applications ranging from marketing materials and photo specialty items to office documents and PowerPoint presentations can be produced on the Xerox Color 550 at 50 color pages per minute (ppm) or 55 ppm in black and white; and on the Xerox Color 560 at 60 color ppm or 65 ppm in black and white.

"We've taken the most sought-after elements of digital printing and built a solution that can integrate into any print environment," said Rick Dastin, president, Enterprise Business Group, Xerox Corporation.  "The Xerox Color 550/560 is perfect for the print service provider responding quickly to high-value application demands or the office professional requiring security and workflow features to manage documents more efficiently."

Key to the production environment, Xerox Color 550/560 features include:
- Low-melt emulsion aggregation toner to produce an offset-like finish with crisp text and high resolution graphics
- 2,400 x 2,400 dpi printing
- In-line finishing options including stapling, hole-punching, folding and booklet making on uncoated and coated media
- Advanced color management tools and streamlined production with Xerox FreeFlow Digital Workflow Collection, EFI Fiery or Creo print servers

For the office segment, the device can also:
- Scan, copy and fax at a high speed, both in color and black and white
- Keep intellectual property organized and secured with automated routing and delivery
- Customize print driver settings for economy and efficiency, or adjust settings for specific applications
- Drive maximum productivity by letting multiple users perform different tasks simultaneously
- Simplify the process of capturing, editing, managing and storing documents with Xerox workflow solutions such as Xerox Scan to PC Desktop

The Xerox Color 550/560 Printer will be featured in Xerox booths No. 400 and 600 at Graph Expo 2010 in Chicago, Oct. 3 – 6.

Availability and pricing
The Xerox Color 550/560 Printer is available immediately for order taking worldwide with a U.S. list price under $40,000.