Building An Online Print Business: Web to Print Enables New Value Propositions & New Markets

Lexington, Kentucky USA - WhatTheyThink.com today announced an opportunity for industry professionals to attend a free printing industry educational webinar. Building an Online Print Business: Web-to-Print Enables New Value Propositions & New Markets, presented by WhatTheyThink contributor and Web-to-Print expert Jennifer Matt. The event is jointly sponsored by EFI, Page DNA and RedTie and will be held Wednesday, October 13th, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available by visiting WhatTheyThink.com and selecting the Webinars tab.

"The print procurement process is going through a major transition," said Cary Sherburne, Senior Editor and Director of Services for WhatTheyThink, who will be moderating the session. "Customers expect self-service and online ordering makes the process more efficient for both printer and buyer. Matt will provide much-needed insight that will help printers make good business decisions as they move portions of their business online."

Matt will be joined by three printers who have successfully implemented web-to-print:

• Scott Perry, Metropolitan Printing Company
• Betty Maul, FrontEnd Graphics
• Peter Cowperthwaite, Innerworkings

"Transitioning to ecommerce as a primary way of doing business is becoming increasingly important," said Matt. "Moving online requires strategy first and technology second. We will delve deeply into all of the issues surrounding this move during the session and plan to leave plenty of time for questions."

"We appreciate the fact that EFI, Page DNA and Red Tie are sponsoring this session," said Randy Davidson, President, WhatTheyThink, "allowing us to make it available at no charge."

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

About Jennifer Matt

Jennifer Matt is an independent consultant focusing on the intricacies of print enabled eCommerce (web to print). She has spent the last 16 years working exclusively on web to print technology solutions, starting with a joint venture between Adobe and Kinko's in the early 90's and most recently as the President of NowDocs.

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About Red-Tie

RedTie takes the confusion out of web-to-print…

Our approach has been to simplify and remove the jargon to provide printers and marketers with real tools that drive business online and increase profit. RedTie's solutions change the way print is purchased and enable all companies, however big or small, to transact over the web for their marketing and print requirements.

The products are easy to use and we provide all the technical training and support needed to ensure a smooth implementation. Our experienced after sales team are there to help you every step of the way as you grow your business online.

About PageDNA

PageDNA is a technology firm located in Silicon Valley, CA providing a hosted, Software-as-a-Service (SaaS) platform for print ordering and production automation. Founded and staffed by print and prepress experts and in continual operation since 1997, PageDNA currently hosts more than 1500 live print ordering storefronts, serving more than 20% of the Fortune 500 and hundreds of other firms, worldwide. Key capabilities include robust online job estimation, variable data expertise with a focus on corporate identity, as well as full support for traditional fulfillment and inventory control domain tasks. PageDNA provides a free 30-day trial including demo sites, live group training, and 1-on-1 meetings.

About EFI

The award-winning EFI™ Digital StoreFront® (DSF) delivers a world-class, print-centric e-commerce solution for print service providers. The complete, streamlined Web-to-Print solution addresses the most pressing challenges faced by the print industry today. As the printing process becomes more complicated with shorter runs, quicker turns and complex print products, including personalization and value-added applications, automation becomes essential to profitability. The customizable, familiar and interactive Web experience provides print users and document owners a user interface that they will naturally adopt-increasing print volume while improving profitability.