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Steven Schnoll to offer a keynote presentation at Executive Outlook Conference

Tuesday, September 28, 2010

Press release from the issuing company

New Providence, NJ - Steven Schnoll, managing director of Schnoll Media Consulting, will have a busy speaking schedule during Graph Expo, including an assignment as a keynote speaker during this year's EXECUTIVE OUTLOOK Conference. Schnoll is a 40-plus year industry veteran with a reputation for thinking out of the box. He has concentrated much of his energy over the past few years on converging technologies where print providers can extend their expertise to new profit centers.

This year's EXECUTIVE OUTLOOK Conference is focusing on 'The challenge of change in the new era of print'. The highly regarded pre-Graph Expo event will address the topics of changing customer requirements, the extent to which electronic alternatives impinge on print, and the printer's ability to co-mingle print with e-alternatives in a cross-media environment. Schnoll will present one of the two keynotes, focusing on 'Opportunity markets in the new era of print', explaining what is happening in the print marketplace and what printers must do to participate in an e-centric environment. Schnoll will identify vertical markets expected to offer the most likely growth opportunities and how printers can migrate their business models from traditional mass-produced paper-based products to an integrated multi-media series of enhanced communications with the most effective technology mix.

Game changing technologies for print providers and buyers
On Sunday morning, October 3, Schnoll will be advising Graph Expo conference attendees about 'Compelling computing: advancing the business of communications'. Dramatic changes in the graphic communications industry are forever altering the way business is done. The session will highlight the game-changing technologies and innovations to watch-data analytics, cloud computing/virtualization, e-book readers, content management, high capacity inkjet printers, QR codes, and much more.  From the customers' point of view, print providers will learn how to develop a strategy that defines what these technologies can mean to them, and how to equip a printing company to gain a competitive and profitable advantage.

Print Buyers Forum
Companies of all sizes are focusing on how to best use cross media strategies to improve the bottom line. Many of these breakthrough technologies, like social media, data analytics and QR codes, have many integrated elements. On Tuesday, October 5, during the Graph Expo Print Buyer Forum, Schnoll will be instructing how enterprise buyers of content may best leverage cross-media at a breakfast session about 'Using cross media strategies to improve your firm's bottom line'. Understanding the information architecture and all the moving parts will help print buyers make better informed decisions that can deliver definable results.

Growth opportunities during Converge Conference
Mr. Schnoll is assisting Printing Industries of America with its 2010 Converge Conference, held November 6-9, 2010 at the world famous Peabody Hotel in Memphis Tennessee. Schnoll will be participating in the Sales and Marketing Track as a presenter with a session, identifying 'Six Growth-Oriented Verticals that Should Be on Your Radar Screen'. The print community is a rapidly changing environment and the Converge Conference is one of the few programs that impartially educates practitioners to the changing industry paradigm. Visit www.printing.org/converge for more information.

"I am grateful that my experience practicing and offering strategic plans, highlighted by novel ideas - essential for business survival - has created a unique position for me in the industry. Schnoll Media Consulting clients come to us for that unique perspective," comments Steven Schnoll. "No longer is the status quo an option as a means to the end - and as, we all know, given the current state of printing, you have to think out of the box. I hope that those who are able to attend my three sessions during Graph Expo and the Converge Conference are able to more easily explore new business and service opportunities."




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