Margate, Florida - David Ashkenaz, owner and principal of Ashkenaz Consulting today announced that he has started his 13th year as an Independent PrintSmith Consultant helping printers install, use and upgrade their PrintSmith Management Systems. Ashkenaz started in the printing business in 1972, and in 1979 owned and operated a print shop in Florida. Later taking the one single location to five locations and being on of the Top 100 Quick Printers in the US. After he sold his locations, he learned PrintSmith and started to do some consulting work for fellow printers. Today, after many years as an Independent Consultant, Ashkenaz installs and trains printers of all different sizes on how best to use PrintSmith in their operations.

With Ashkenaz's in-depth, hands on printing experience, it makes him a "natural" to do PrintSmith consulting. PrintSmith users love the fact that Ashkenaz not only understand the finest complexities of PrintSmith, but their business as well. Very few computer consultants better understand both the strengths of the application and the printing business.

"In my case, I walk into a client's office and within minutes I am asking questions that every printers need to ask." Ashkenaz is also well versed in Report Writer, Scheduler and Tracker. These are the 3 crucial peripherals to the standard PrintSmith program.

Welcome to PUSH
Today, Ashkenaz also announced the start of his PrintSmith Users Support Program, or PUSH. For an annual fee, PrintSmith users can call virtually 24/7 and get answers to questions on PrintSmith. This is a dedicated line manned by Ashkenaz himself for personal service from one of the foremost experts in the industry.

This new service will require a yearly fee and Ashkenaz reports that about 95% of the calls can be handled immediately. He notes that about 5% of all calls require PrintSmith direct programming support. For these calls, clients will have to call PrintSmith directly. Ashkenaz will support any platform and any version of PrintSmith. In addition to phone support, PUSH clients will receive a 10% discount on onsite visits and on all hardware that Ashkenaz offers (bar code scanners, cash drawers, receipt printers). PUSH is designed specifically for new clients, Existing clients can purchase PUSH to benefit from more frequency in support and the 10% discount.

Client Feedback
"PrintSmith is a great program, but occasionally you run into situation (usually when the customer is standing in front of you). David Ashkenaz, PrintSmith consultant, will fix your situation while you are on the phone (so your customer doesn't even know there was a situation)!" says Ralph Dunavant, Owner/Operator, American Printing & Paper Products, Inc. (Manassas, VA).

Leslie Taylor, Director of Visual Communications at Lake Forest College (Lake Forest, IL) states "David is a wonderful resource and he is key to our success with PrintSmith. Being highly recommended from others working in college and universities in-plant setting, he is known as 'the PrintSmith resource'. If you're going to purchase PrintSmith, no question you want David to help set-up and for training. What is great about David, is that he is available when I call to answer my questions and believe me I call David with plenty of questions. He was here for a week for set-up and training, and in the time since then he has been available to answer the questions which arise now that we are working with PrintSmith on a daily basis. He has never made me feel uncomfortable, even when I call him 3 times a day, and always responds quickly with exactly what we need."

Availability
As a former owner, Ashkenaz knows that all printers are busy, and as a result, he is always available around the clients schedule -- be it Saturday, Sunday or holidays, Ashkenaz will work with the client. Ashkenaz can be reached at 954-977-7811 or by email at: [email protected]. He is always eagerly waiting to help his next client maximize PrintSmith's features, and also to have new clients take advantage of PUSH.