Rockford, IL - Jeffrey Stewart, partner and Chief Technology Officer at Trekk Cross-Media will travel to Iceland this week to deliver a presentation at the IPN Technical Meeting in Reykjav'k, Iceland. The international community, which represents leading-edge companies in the printing, visual communications and graphic arts industry, comes together twice a year to share strategy and technology and gain knowledge from the world's leading experts.

On Saturday, September 25th, Stewart will share his views and insights on the future of cross-media content distribution. In his session, "Using XML to Create Once - Distribute Everywhere," he'll explain Trekk's "Web-to-Everywhere" approach that allows structured content to be easily distributed across channels and platforms with standard web programming tools and techniques.

IPN members will hear about the technologies and techniques used to transfer, transform and display data across the wide variety of print and eMedia. They'll see real world examples of how companies are using a Web-to-Everywhere approach to create content once and push it out into industry-standard XML formats.

IPN Global is the world's foremost global alliance of leading-edge companies in the printing, visual communications and graphic arts industry. With over 150 locations around the globe and world-class capabilities, the IPN is helping organizations all over the world do successful business.