Xeikon continues success in digital label printing in the Asia Pacific region
Tuesday, September 21, 2010
Press release from the issuing company
Xeikon today announced that MR LABELS invested in the Xeikon 3300, the award-winning digital label printing solution. MR LABELS is one of Australia’s most awarded label companies. After extensive research and product evaluation, the company decided to select Xeikon – not only for its best-in-class technology, but also for the reliable, around-the clock support from local distributor, Absolute Electronics, which stand behind the Xeikon product.
Winner of multiple PICAs (Printing Industry Craftsmanship Awards), Brisbane-based MR LABELS prides itself on delivering exceptional quality labels to its clients and has been doing so for more than thirty one years. Key to this success has been the on-going investment in the most advanced technology available on the market. In line with this proven strategy, the company invested in the Xeikon 3300 after 8 months of extensive product evaluations.
“We took a long time to decide which solution to invest in. We evaluated several vendors and visited a lot of companies. After a thorough evaluation and analysis, we found Xeikon to be head and shoulders above the competition in offering the best solution including equipment, service and people,” explains Paul O’Brien, Managing Director of MR LABELS. “It’s a competitive market out there. You need to have the best technology to be at the top of your game. Superior image quality, speed and substrate flexibility, however, won’t keep you there. Key to long-term success is a close partnership with suppliers and their unrelenting commitment to support their product for the long term. That is what really made the choice an easy one for us in the end.”
Growing the label market
Superior image quality
“The new QA-I toner also played a key role in our decision,” explains O’Brien. “Being compliant to FDA regulations regarding food safety expands the range of applications we can address to include labels that have direct contact with dry food products. The food and packaging market is a key growth area for us and this feature is very important for the continued growth of our business.”
No dedicated print room needed
The Xeikon 3300 is capable of handling an unrivalled range of substrates with pre-coat including various self-adhesive materials such as co-extruded films, Bopp, PVC and PET, paperboards, paper with weights ranging from 40 to 350 gsm and transparent and opaque foils.
Open and scalable
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