GI Solutions Group, the integrated direct marketing and multi-channel customer communications specialist comprising GI Insight and GI Direct, is hosting a stand at ECMOD 2010 where it will highlight its capabilities across database management and development through to direct mail and digital print.

In today's digital world the proliferation of communication channels means consumers have come to expect the brands and service providers they deal with to communicate with them through their preferred channels. And this usually means more than one channel. GI Solutions Group will highlight its expertise in planning and managing campaigns involving multiple channels such as personalised mail, email, SMS messaging and PURLs.

GI Solutions Group will also be underlining the importance of personalisation. Using the latest data platforms and variable print technology means catalogues and online retailers can apply a high level of personalisation to address carriers, magazine covers, order forms and other customer communications by altering colour, text and images according to the individual recipient's profile.

Personalisation doesn't end with direct mail and GI Solutions Group will underline the importance of consistency across all customer touchpoints when carrying out multi-channel marketing.

GI Solutions Group's expertise in customer analysis, targeting, retention and development, ensures a complete understanding of the end-to-end customer communications cycle. To find out more about how GI Solutions Group can help you target your mail order customers, visit stand 504 at ECMOD 2010 on the 6th and 7th October at Earls Court Exhibition and Conference Centre in London.