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Heidelberg To Promote Digital Printing To Design Community At Graph Expo

Monday, September 22, 2003

Press release from the issuing company

Kennesaw, September 22, 2003 – Heidelberg will close Graph Expo 2003 on a high note with a special event planned for Chicago-area graphic designers and print buyers. Heidelberg has partnered with Charles S. Anderson, a world-renowned graphic designer, to make a presentation about how his design firm has used the NexPress and its variable data capabilities in their own design projects. Anderson, who owns the Charles S. Anderson Design Company and CSA Images, is recognized in the printing and graphic arts industries for his design work for the French Paper Company and his award-winning packaging, identity and product designs. Anderson has worked with an impressive list of companies, including Target, Levi’s, Paramount Pictures, The New York Times, and Nike. During the seminar, scheduled for Wednesday, Oct. 1 at noon, Anderson will discuss the capabilities and benefits of digital printing and the use of variable data. He will showcase new design work, including posters produced on Heidelberg’s NexPress 2100 digital press as well as a review of the current Halloween in-store campaign Anderson designed for Target. Anderson will distribute a limited number of signed editions of the new Charles S. Anderson Design Company portfolio book, which was produced on the NexPress 2100. “I’m always excited to talk to fellow creatives about the incredible possibilities that digital printing and variable data opens up for their work,” Anderson said. “I love to see the reaction they have to the rich colors, sharp images and multiple paper options offered by Heidelberg’s NexPress 2100. It really is an eye opener to the future of printing and the advancement of technology available to the design community.” Many print media professionals are familiar with Anderson’s work from his recent design of a complex variable data cover for the May issue of American Printer developed in conjunction with Heidelberg. The edition, which was circulated to more than 80,000 American Printer subscribers, included a design involving 52 individual images - 26 illustrations and 26 photographs. Images and issue numbers were individually personalized for each recipient. After the seminar, Anderson and Heidelberg will conduct a variable data demonstration on the NexPress 2100. Anderson also will sign posters featuring designs from the recent American Printer cover. A limited number of signed posters will also be available for show attendees who visit the Heidelberg booth, #1000, on the last day of the show. To garner interest for the event, Anderson designed a special, complex variable data invitation that uses the same images from the American Printer project combined with edgy personalized copy. The invitation was sent to thousands of Chicago-area designers, art directors, print buyers, and other creatives who make key decisions regarding marketing and print media. Additionally, the invitation contains a special, personalized pass that will enable invitees to attend the show event for free.




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