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2010 Converge Conference offers case studies

Monday, September 20, 2010

Press release from the issuing company

Pittsburgh, PA - Printing Industries of America is proud to reveal two cutting-edge case studies that will be featured at the Converge Conference in Memphis, TN, November 6--9, 2010. This year's theme, "A Blueprint for your Future" will be showcased by two case studies from PIP Printing and Marketing Services of Manchester, CT, and SunDance Marketing Solutions of Orlando, FL. These case studies will demonstrate how traditional companies and emerging organizations can grasp the dynamics of the cross-media world and make them an integral part of their growth strategy.

Zach Schwartz of PIP will describe how they organized a successful open house demonstration showcasing their new 1:1 marketing campaigns. This program, which educated customers and potential customers about new methods to promote and market themselves, was highly successful. Schwartz says, "Integrated technologies consisting of Web-to-print and multi-channel technology are hands down the key necessity to future growth opportunities." He will detail the components of this successful open house at the conference.

The second case study will demonstrate how SunDance was inspired by the 2009 Converge Conference, and as a result transformed the company from the ground up. Company partner Claire Fournier said, "The only way to prosper in the printing industry was to move away from the sole focus of selling printing." This general session will illustrate the process they went through in adopting cross-media technologies.

As a result of the feedback from 2009 attendees and industry experts, Printing Industries of America has created a truly outstanding cross-media agenda catering to all levels of printers looking to embrace new technology. The conference is divided into three tracks--Business Management, Sales and Marketing, and Technology. "With increasing demand for high-quality, impartial information we looked for speakers and topics that could assist a company seeking real-life techniques and concepts that can help them grow and prosper in this rapidly changing industry," said Steven Schnoll, conference consultant.

Many graphic communications companies today are aggressively embracing change and are prepared to leverage the impact of the economic upturn with dynamic service offerings that will clearly distinguish themselves from the competition. Zach Schwartz of PIP sums it up best, "Our clients want printing, email marketing, social media, QR codes, and whatever else will propel their message to be recognized in the most cost effective manner. But most importantly they want to know that these campaigns are garnering their desired objectives."




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