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Part 2 of WhatTheyThink’s “Ultimate Social Media Primer” Webinar Series Features Marketers

Thursday, September 16, 2010

Press release from the issuing company

Sponsored by Grow Socially, session offers insight into how marketers are using social media

Lexington, Kentucky USA -- WhatTheyThink.com today announced an opportunity for industry professionals to hear from respected marketing professionals how they are incorporating social media into the marketing mix. WhatTheyThink is hosting a free printing industry educational webinar. Social Media in Action: The Marketer's Perspective, sponsored by Grow Socially. The event will be held Wednesday, September 22nd, from 2:00 to 3:00 pm EDT (-4 GMT).

No-charge registration is available at the webinar registration page.

"One of the most important things to learn about social media is how marketers are leveraging this new style of communications to get their messages out," said Cary Sherburne, Senior Editor and Director of Services for WhatTheyThink, who will be moderating the session. "This session is designed to bring you that information directly from marketing customers, who are likely proceeding down the same path as your own customers."

Featured speakers include:

  • Sharon Mostyn is an Inbound Marketing Certified Professional. Mostyn is responsible for the online presence at travel medical and security assistance provider, MEDEX Global Group. She leads a cross-functional team to develop an integrated marketing strategy encompassing four companies' brands. Mostyn has more than 22 years B2B and B2C advertising experience in offline and online marketing on both the agency and client side - from direct response, print, and TV, to social media, affiliate, search, and email. In her spare time, she posts marketing insights at SharonMostyn.com.
  • Eric Fletcher is the Chief Marketing Officer of McGlinchey Stafford PLLC, a national corporate law firm (www.mcglinchey.com). A former broadcaster, advertising agency creative director and partner, and founder of his own professional services consulting firm, his marketing / communications career spans more than twenty-five years in business-to-consumer and business-to-business marketing endeavors.

A little more than a decade ago the primary focus of his work began to shift to the development of strategic marketing, communication and business development initiatives for professional service consulting, accounting and business law firms.

Eric's approach is rooted in the belief that, at its core, successful marketing is relationship-based, rooted in the art and discipline of dialogue. He blogs about strategic marketing and values in today's marketplace at http://marketingbrainfodder.blogspot.com.

The second in a series of three webinars, this session features marketing experts who will discuss how they are using social media to market their businesses. Speakers will share their thoughts about the role social media plays in modern marketing, its pros and cons, and best practices for implementing a social media strategy. Some of the issues explored will include the types of social-media services marketing professionals are looking to outsource, how they select providers, and what the role of print is in an integrated communications strategy that includes social media.

Part Three of the series will be conducted on November 17th and will include a panel of print service providers who have turned social media to their advantage for business growth.

"Many printing businesses are either not pursuing social media avenues or are struggling with the most effective way to leverage social media for their own marketing purposes and to create new revenue streams," said Randy Davidson, President, WhatTheyThink. "This timely session will help companies jump-start their social media decisions and efforts with a down-to-earth approach to the subject, without the hype that many other sources include. We appreciate the fact that Grow Socially is sponsoring this important session, allowing us to make it available at no charge."

Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.

Register for this free webinar.

About Grow Socially

Grow Socially, Inc helps companies with their online marketing efforts, including social media marketing. These services include planning the strategies, tactics and goals that align with the company's needs. Content creation, execution of services and measuring the results are all important parts of the process. Grow Socially helps ensure that its customers have a presence on key social media sites such as:

Once campaigns are launched, Grow Socially provides highly targeted information based on the target demographic delineated in the strategic planning process. This includes full reporting and analysis that enables companies to view the results of their marketing activities in social media channels in increases awareness and sales of products and services.

Online marketing services from Grow Socially:

  • Improve Search Engine Optimization results.
  • Spread brand and message to the target audience through multiple social media platforms.
  • Direct more online traffic to corporate websites.
  • Improve customer interaction.
  • Add additional venues to promote products, services, discounts, events, etc.
  • Provide an opportunity to connect with colleagues and prospective clients/customers.
  • Build a company reputation as a quality information resource and industry expert.

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.




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