Toronto - RACAD Tech announced the sale of 155 FingerPrintPics licences to Australia's Snap Franchising Ltd. Containing ready-to-go marketing materials, the FingerPrintPics.com marketing portal enables licensees to immediately promote 1-to-1 variable data marketing collateral to their customer base and sell effective ready-made personalized direct marketing solutions to business clients.

As one of the most recognized print service providers in Australia, Snap dominates the market with close to 150 locations in Australia and extend their presence internationally with locations in Asia and Europe. Snap launched Snap Direct, their branded FingerPrintPics marketing portal, at their 2010 conference. Snap Direct, developed by RACAD Tech, offers captivating ready-made 1-to-1 postcards, calendars, invitations and marketing solutions. The solution utilizes image personalization that creates recipient intrigue, thus generating higher response rates than regular marketing pieces. Using RACAD's FingerPrintPics 1-to-1 marketing solution enables every Snap Franchise location to easily compete in the 1-to-1 print market space. In addition, the FingerPrintPics solution reduces creative and programming costs, thus enabling the Snap owners to market this new service to their customers immediately, with ease and minimal set-up costs.

Boaz Willinger, VP of Business Development for RACAD Tech, Inc. attended the Snap Conference in Australia to demonstrate and launch Snap Direct. "Snap is a very innovative and progressive print franchise organization. They are truly leaders in their market. It was amazing to meet with franchise owners who understand the importance of leading the way with new technologies such as the FingerPrintPics 1-to-1 marketing solution. So far the feedback from Snap has been overwhelmingly positive. Many centres began using the product the very next day. We look forward to seeing how Snap's clients respond to Snap Direct," said Willinger.

"Doing business with Racad has been a great experience. The product is excellent and the service and professionalism from Racad has been outstanding." said Lidia D'Opera, Group Manager-Marketing, Snap. "I am certain that Snap Direct will give us the leading edge we continually strive for in the print industry and will bring new revenue to our franchisees."