Avery Dennison offers new innovative solutions
Wednesday, September 15, 2010
Press release from the issuing company
Pasadena, Calif. - Avery Dennison, a leader in inspiring brands and making the world more intelligent, is proving again that when it comes to innovation, the company's work with the world's major brands is making its ingenuity ubiquitous and constant. From sticky Avery NoteTabs to steam-sensing microwave packaging, hospital surgical tape to RFID-equipped clothing labels to stunning vehicle and building graphics, Avery Dennison has a long-held reputation for anticipating and addressing customer needs across industries and delivering market insights and inventive solutions.
A company defined by its 75-year history of technology and product innovation, Avery Dennison is embarking on its next chapter with a series of new advances to support the growing needs of brand owners globally. The latest, to be unveiled this week at Labelexpo 2010 in Chicago, reinforces Avery Dennison's standing as the leading producer of self-adhesive packaging and labeling materials and technology:
- Avery Dennison Curve Appeal system and its Fasson Curvy film labels, which are designed to embrace complex curved surfaces, create opportunities for packaging designers to pursue a whole new range of bottle shapes and sizes that promote shelf appeal and brand differentiation, especially for home and personal care products.
"For 75 years, Avery Dennison has quietly and consistently enabled people to create true connections with brands by enhancing their experience with individual products and companies," said Dean Scarborough, Avery Dennison chairman, president and chief executive officer.
"We help businesses literally put labels on their products that best communicate what they have to offer consumers," said Scarborough. "This focus drives our innovation process and how we invest in new markets, products and technology."
At the same time, the company's goal is to increase its contribution to a more sustainable planet. "As part of our innovation process, we are seeking ways to reduce the impact of our processes and products on the environment and help our customers reduce their impact in turn," Scarborough said.
With core strength derived from the combination of labeling and packaging solutions, brand information solutions and efficient manufacturing operations, Avery Dennison is uniquely positioned to extend its innovations to serve a broad spectrum of companies and industries. The company's new labeling innovations join a list of products, technologies and support services launched within the past year that help enhance brands, accelerate supply chains and organize lives:
- Flexis pressure-sensitive valve technology eliminates the need to slit or lift a microwave meal cover during cooking and precisely controls steam release and internal pressure to simplify cooking, enhance flavor and preserve nutrients. Flexis Steam is one of four Avery Dennison valve technologies that control air, steam and oxygen to improve a variety of food and beverage, pharmaceutical and perishable goods.
"At Avery Dennison, each product, service and technology is born of an approach that answers the question: What solutions do our customers need today and tomorrow?" said David Edwards, Avery Dennison chief technology officer.
Innovation has been a hallmark of Avery Dennison's culture and success since entrepreneur and inventor R. Stanton Avery founded the company. Among other things, the company pioneered the first self-adhesive label and the means of manufacturing them, Crack-N Peel labels with breakaway liners, peel-and-stick U.S. postage stamps, print-your-own label and software, content-insensitive RFID labels, recyclable beverage labels, heat transfer label technology for garments and more.
"Our history is rich with ingenuity, and our future will continue to build on this legacy," Scarborough said.
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