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Xplor webinar to highlight tools and tips for proving campaign success

Tuesday, September 14, 2010

Press release from the issuing company

Land O'Lakes, FL - Xplor International, the worldwide electronic document systems association, will host a one hour Lunch and Learn webinar on Measuring Success: Tools and Tips for Proving Success of Campaigns. Panel will include industry experts and hosted by Pat McGrew of Kodak.

- Who: XDU Lunch and Learn webinar series produced by Xplor International
- When: September 16, 2010 at 1:00 PM Eastern Standard Time
- Cost: Free
- How: Reserve your Webinar seat now at https://www2.gotomeeting.com/register/503385195
- For those unable to attend the free webinar, a recording will be provided and made available to all who register

"The requirement of any marketing campaign is to prove its value," said Pat McGrew, EDP, Data-driven Communication Evangelist of Kodak. "This doesn't have to mean only response rates as there are a number of things companies do to determine success. This webinar examines the many ways campaign success can be measured, including traditional and newer non-traditional methods."

The Lunch and Learn webinars series is produced by the Xplor Document University, the educational arm of Xplor International. Introduced in 2006, the Xplor Document University is supported Platinum Sponsors: DocuLynx, GMC Software Technology, Kodak, Gold Sponsors: Elixir, Graph Expo and Silver Sponsors: Crawford Technologies, HP, Océ, Pitney Bowes, Solimar Systems and Ricoh/InfoPrint Solutions.




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