Zaandam, The Netherlands – Leading with a breaking-news cover story on the Brazilian presidential election campaign, the iPad edition of the Brazilian newsweekly Veja debuted on Sept. 4 in the Apple App store and shot immediately to the No. 1 position among free apps.

Veja is the flagship publication of Abril Group, the leading magazine publisher in Brazil. On the iPad, Veja shines with the same combination of incisive journalism and appealing design that has made it the leading newsweekly in Latin America and, behind Time and Newsweek, No. 3 in circulation worldwide.

Abril Group selected the WoodWing iPad solution for this important milestone, and it proved equal to the task. As Carlos Neri, Veja Art Director, puts it: "The creation process is breathtaking, because we are not tied to the physical limits of paper anymore. We can take advantage of everything – sounds, movement and images. The only limit is how creative we can be."

Hans Janssen, CEO of WoodWing, welcomed Abril Group to the family of publishers that have adopted the WoodWing technology for their digital magazines. "We're proud Abril chose WoodWing's cross-media publishing system for the production of Veja," said Hans Janssen. "Abril has shown once more to be a front runner in the publishing industry."

WoodWing exhibits at the IFRA Expo 2010
WoodWing will be exhibiting at the IFRA Expo 2010 at booth A1640 to show its cross-media publishing solutions, including its Digital Magazine Tools for publishing on tablet devices. More information is available at www.woodwing.com/ifra.