Lexington, KY - WhatTheyThink.com, the printing and publishing industry's leading media organization, has sold PrintPlanet.com to Printing Industry veteran and WhatTheyThink staff member, Paul White. PrintPlanet.com is the largest community of professionals discussing all aspects of printing and publishing. Mr. White has been closely associated with WhatTheyThink for nearly 10 years.

According to Randy Davidson, WhatTheyThink's CEO, "The driving force behind this venture is two-fold—to address each organization's editorial focus and to better serve our different audiences." WhatTheyThink will maintain a minority-share in the new company that will be managed by White.

Since its founding in 1996, PrintPlanet.com has grown into the largest community of professionals discussing all aspects of printing and publishing. PrintPlanet's membership consists of commercial printers, in-plant printers and other print service providers who routinely frequent the site to consider and examine the latest technology prior to making a purchase or investment. "Paul's in-depth industry background will provide PrintPlanet with a single-minded focus for further expansion of the educational benefit that PrintPlanet provides for the industry," Davidson said.

The PrintPlanet membership consists of printing industry professionals that includes designers, pre-press and post-press specialists, operations managers and other print production professionals who recommend and use graphic arts systems and consumables on a daily basis. "Both audiences have differing information needs. This is where PrintPlanet provides a direct connection for printing and publishing professionals to connect, exchange and determine the best process, product or vendor," White said.

PrintPlanet's 2,200 monthly posts feature how-to questions and answers about all levels of software and hardware functionality, pre-press, design, production, workflow, finishing, consumables and hardware purchase decisions. "After reviewing our forum topics, it is clear that we want to continue to direct our content in order to further assist our members with resolutions for their most vexing issues. We view this as a vital asset for our industry and our members. This arrangement will permit us to better focus and concentrate on further development of problem resolution and education for our members ," White said.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events in addition to providing content through a syndication program, which delivers content directly to related websites.

About PrintPlanet

PrintPlanet (PrintPlanet.com) is the largest community of professionals discussing all aspects of printing and publishing. This site was founded in 1996 and provides an open discussion community for the printing and publishing industry. PrintPlanet's community of 14,000 members consists of commercial printers, in-plant printers and other print service providers who routinely frequent this site to consider and examine the latest technology prior to making a purchase or investment. Its influential audience of printing industry professionals includes designers, pre-press and post-press specialists, operations managers and other print production professionals who recommend and use graphic arts systems and consumables on a daily basis.

For more information, please contact:

Paul White
603-329-7064
[email protected]