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Russian Cosmopolitan ready for the iPad using WoodWing's tools

Thursday, September 02, 2010

Press release from the issuing company

Zaandam, Netherlands – WoodWing Software, one of the technology leaders in cross-media publishing solutions, has added another iPad app to the growing list of iPad apps done with its Digital Magazine Tools. WoodWing helps newspaper and magazine publishers worldwide to create innovative iPad Apps supporting their established publication brands, while going far beyond the print and Web experience.

One of the latest launches is the iPad app of the Russian edition of the women's magazine Cosmopolitan, jointly published by Hearst and Sanoma Independent Media. With this app, Cosmopolitan is fully prepared for the official launch of the iPad in Russia, which is expected in the fourth quarter of 2010. The app can be downloaded from the App Store.

An iPad publishing showpiece
The iPad app of "Cosmo" is a true iPad publishing showpiece. The team used HTML5 to create animations and additional interactive features in their digital magazine. Text columns are scrollable transparent overlays, and animated typographic elements are floating on some of the pages. The designers implemented their own navigation wheel, enabling readers to adjust the type size, leave comments, get additional images and video, and access the Web site of Cosmopolitan for updated information.

The app makes heavy use of Hotspots, offering easy-to-access additional content in an appealing way. In the fashion section, for instance, tapping the image of a skirt or a coat presents a complete outfit created around it.

"It's amazing and exciting what the combination of WoodWing's technology and the extraordinary skills of our designers and editorial staff has accomplished," said Alyona Shagina, the publisher of Internet projects of Sanoma IM. "We have seen the future of publishing, and it's available today."

Published since 1994, Cosmopolitan is currently the number one glossy magazine in Russia with a circulation of 865,000, keeping its readers up to date on fashion, make-up, relations and many other topics. Its Web site www.cosmo.ru was launched in 2002, and today it's the most extensive women's Web site in Russia, with 2,068,000 unique visitors per month.

New channel, existing resources
"The Russian Cosmopolitan app reveals the iPad potential for publishers," said Erik Schut, President of WoodWing Software. "The sense of good screen design and the creative use of the many options of our Digital Magazine Tools resulted in a fascinating iPad app. I think we are all still exploring the scope the iPad offers in terms of creativity, reading experience and revenue sources. The beauty of our tools is that publishers can do so using their existing team and skills."

WoodWing's Digital Magazine Tools accepted around the globe
An ever-growing number of newspaper and magazine titles around the world is using WoodWing's tools to create their iPad issues, including Time, Sports Illustrated, People, Life and Fortune in the U.S.; the Asian newspapers South China Morning Post and Kompas; Veronica Magazine in the Netherlands, Schweizer Illustrierte and many more. A continuously updated list of iPad apps created with WoodWing's Digital Magazine Tools is available on the Web at www.woodwing.com/en/digital-magazine/ipad-gallery.

WoodWing exhibits at the IFRA Expo 2010
WoodWing will be present at the IFRA Expo 2010 at booth A1640 to show its Digital Magazine Tools to the visitors.




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