Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

Quad/Graphics: Wide-web ink jet offers clients additional customization capabilities

Thursday, September 18, 2003

Press release from the issuing company

September 18, 2003 -- Quad/Graphics has introduced yet another vehicle direct marketers can use to strengthen their one-to-one marketing with clients: wide-web ink jet technology. Offering more personalization capabilities, wide-web ink jet allows our clients to customize their pieces with variable text and images, focusing on their customers’ individual needs and interests to increase response. “Wide-web ink jet is a high quality personalization tool that runs at high speeds,” says Eric Blohm, Director of Quad/Direct Marketing. The technology is up to four times faster than laser printing and nearly doubles the amount of area we can customize for our clients. Advantage: Wide-web ink jet Wide-web ink jet offers many benefits for one-to-one marketers, including the ability to: Personalize many different pieces, including self-mailers, inserts and cover wraps Print on paper ranging from 60 pounds to 127 pounds Extend deadlines for artwork and layout because of faster run times Mimic actual print in quality




Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved