Bloozie announces (their) news app for iPad
Wednesday, September 01, 2010
Press release from the issuing company
It can't have passed many people's attention that Apple is now marketing a product called the iPad, which according the manufacturer is simply the best way to experience the internet, e-mail, photographs and video.
Several international media have referred to it as a good alternative to printed media, and can even be involved in strengthening some of them. This depends, of course, on the business models the specific newspaper chooses, but there are many possibilities in presenting news and background material on the iPad.
Newspapers and magazines everywhere are plagued by falls in revenue from advertising and subscriptions. Newspapers' readership is falling, and newspapers are sometimes seen as an old-fashioned form of news media in younger generations. Distribution is expensive, revenue is being distributed to more parties and there is competition from free newspapers and news on the internet.
A newspaper on iPad doesn't need to be printed or distributed but can be read in an environment that in many ways is similar to a PC, with everything this entails regarding internet browsing. The newspapers' publisher has the possibility with Bloozie's software to get their newspaper customised, in accordance with the business model they wish to utilise.
The newspaper of the future
Bloozie iPad News App is designed to read daily newspapers directly on the world's currently most hyped and most advertised computer. With Bloozie iPad News App an array of special options are available that are totally in line with what technology is currently capable of, giving the best options for reading. At the same time, a clear layout makes it easy to navigate specific sections of the newspaper.
An OEM product
The Bloozie iPad News App leans heavily on the way a newspaper is usually read, it is easy to navigate, it is arranged into sections as a sheet newspaper and yet has all of the new rich media options, such as enlargement of text, 3D viewing and gallery viewing of images and video.
Main page viewing is split into a widget-area and an overview of articles, which is rotated when the iPad is rotated. The format can thereby be utilised to the fullest, depending on what you want to read. The first article is as standard, also the biggest.
When you click toward the main page's overview, you are brought to a view of articles where the text can be scaled up or down. Pictures from the article are automatically distributed within the article. From the article view you can choose if any video, image or 3D panorama image should be viewed in a gallery view.
Viewing of articled is based on standards such as HTML5 and CSS3.
Widget, section and gallery
The sections area shows the top stories from each section and each story is updated every ten seconds.
With the gallery view, the user can access the day's images or video clips from the widget area. If the user accesses the gallery view from the article view, the current images from the article are shown.
A little about the back-end
The whole back-end is calculated for adaptation for all players on the market, Saxo, Tieto, Managing Editor, etc.
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