Fairfax, Virginia - Experience the latest digital signage innovations first-hand at the DSA Digital Signage Zone during the 2010 SGIA Expo (Las Vegas, October 13-15). Hosted by the Digital Screenmedia Association (DSA), this all-new Expert Advice Zone features exclusive presentations by industry-leading professionals each day of the Expo.    

"Digital signage presents new communications and revenue opportunities to any organization involved in brand building services," said Lyle Bunn, presentation moderator and leading consultant in the digital signage industry. "Some of the best and brightest in the digital signage industry will be on hand at SGIA."   

Presentations have been scheduled over the course of three days (subject to change):   
October 13   
-An Introduction to Digital Signage - Steve Gurley, Symon   
-Getting Started: Hardware, Software, Content, Networks and Installation - Brian Ardinger, Nanonation   
-Connecting Digital Printing with Digital Signage - Charles J. Kelly, Jr., Clarke Systems    
-Choosing the Right Digital Signage Solution - Steve Acquista, Black Box   
-Is Digital Signage Green and What are the Current Trends? - David Little, Keywest Technology  

October 14   
-Importance of Content and Advertising Message - Tara Schlim, Daktronics    
-How to Determine ROI on Your Digital Assets - Jeff Boehm, 3M    
-What are My Resources: Is There a Turnkey Solution? - Greg Weaver, Micro Space   
-Introduction to Digital Signage - Jeff Porter, Scala   

October 15   
-Applications for Digital Signage (a tour de force of examples - visual case studies) - Jeff Porter, Scala   
-Return on Investment: How do I Make Money with Digital Signage? What are My Costs and Potential Returns? - Brian Ardinger, Nanonation   

In addition to the DSA Digital Signage Zone, SGIA will offer four more sales-free Expert Advice Zones at the Expo, tailored to each of the diverse specialty imaging communities.

Digital Screenmedia Association (DSA)   
The purpose of the Digital Screenmedia Association is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking.   

Experience the specialty imaging industry firsthand at the 2010 SGIA Expo (Las Vegas, October 13-15)! Register for FREE by contacting [email protected]. Additionally, be sure to stop by the SGIA Expo Press Office, Room N115 of the Las Vegas Convention Center, for the latest Expo and exhibitor news, Internet access and coffee.