Grand Rapids, Mich. – X-Rite, Incorporated, the world leader in color management, measurement and communication technologies, announces its inaugural Coloratti XritePhotoWalk event-taking place next month during Photokina 2010 in Cologne, Germany. Photographers of all levels are invited to walk, learn about and photograph the beautiful city of Cologne while also learning about photographic techniques and tips from world class professional photographers Vincent Versace, Natural Light Photographer (USA) and Jens Petersen, Fashion, Editorial and Lifestyle Photographer (Germany).

In addition, X-Rite's Market Manager Photo, Thomas Kunz and ColorChecker Product Manager, Chris Halford, will also join the Photo Walks so attendees can learn more about profiling their cameras with the ColorChecker Passport and enabling one-click color enhancements.

"We are thrilled to offer for the first time at Photokina escorted Photo Walks through this picturesque city," said Liz Quinlisk, X-Rite's Director Marketing Strategy, Photo. "It's a chance for Photokina attendees to take some time either before the show starts in the morning or in the early evening when the light is most beautiful to see and photograph the sites of the city while accompanied by two of the world's most renowned professional photographers. And it's a chance to win some fabulous prizes too for the best of the best images taken during the walking tours."

About the Coloratti XritePhotoWalk
Each free two-hour Photo Walk is a guided tour through the city of Cologne that focuses on teaching participants how to take better photos. After a brief lesson on white balance and camera profiling, the guide will escort the group through sites of interest throughout the city, and attendees will receive photo tips from the professionals along the way. At various points along the tour, participants will be given the opportunity to explore and photograph using their newfound knowledge. A local Cologne travel guide will be on hand to answer questions and provide historical information along the tour route.

When and Where
- Rheinpark in the Heart of Cologne; Wednesday, September 22nd at 7 am; Meeting Point (Train Station Deutz, Exit Messe) featuring Vincent Versace, Thomas Kunz and Chris Halford (Language: English)
- Historical Center of Cologne; Wednesday, September 22nd at 5 pm; Meeting Point (Köln Tourismus Information center in front of the main entrance to the Cologne Dome) featuring Jens Petersen and Thomas Kunz (Language: German)
- Rheinpark in the Heart of Cologne; Friday, September 24th at 7 am; Meeting Point (Train Station Deutz, Exit Messe) featuring Vincent Versace, Thomas Kunz and Chris Halford (Language: English)

Participants in the XritePhotoWalks are also encouraged to enter the Photo Walk Contest by simply selecting one final image that was taken during the walk and upload it to X-Rite's judging site. Vincent Versace and Jens Petersen will judge and select 3 winning photos that will receive the following prizes:

1st Place:  i1XTreme and ColorChecker Passport
2nd Place: ColorMunki Photo and ColorChecker Passport
3rd Place:  ColorChecker Passport

Images submitted for the contest can be uploaded to: http://www.flickr.com/groups/x-ritephotokinaphotowalk/

All participants will receive an X-Rite Photo Walk t-shirt. Each Photo Walk tour is limited to the first 40 registered walkers. Attendees need to bring whatever camera equipment they shoot with.