San Diego, California - San Diego based agency LAK Advertising, Inc. (along with sister company VDP Direct), is proud to announce and welcome Mike Chiricuzio as its new Vice President of Operations. Mr. Chiricuzio brings with him over thirty years experience in all aspects of the graphic communications industry. He comes to LAK from Arizona State University, where he has served as Director of the ASU Print & Imaging Lab for the past six years. Mike is a highly regarded expert in the field of color digital printing, where he has provided writing, consulting, teaching, coaching and public speaking services to the industry. He also previously served as founder and President of two Phoenix based digital printing companies.

Jim Lakdawala, President and CEO of LAK comments “In the past six years we have added our print operation, VDP Direct, offering digital & variable data printing, large format printing, offset printing, finishing and mailing services as part of our in house capabilities to better serve our clients’ growing needs,” adding “Mike will play a significant role in this continued growth.” LAK Advertising/VDP Direct has been helping businesses grow their brands and increase their sales and profits through strategic marketing and communication solutions since 1979. The company employs a group of talented and highly experienced professionals who specialize in account service, strategy and creative development, media planning and buying, and highly effective variable data campaigns.