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Affinity Express recognized as one of Global Services 100

Monday, August 23, 2010

Press release from the issuing company

Chicago – Affinity Express Inc., the leading offshore, onshore and onsite provider of high-volume print and interactive advertising and marketing production solutions, with hundreds of newspaper, direct marketer, yellow pages, retail, marketing services, corporate and ad agency clients, announced its inclusion in the 2010 Global Services 100.

The Global Services 100 is compiled through an online survey using a scientific research methodology based on over 200 data points and several qualitative parameters.  Rather than a list of the 100 largest outsourcing vendors, this list reflects the diversity and overall landscape of the service provider community in terms of company sizes, countries of origin and countries of delivery.  It celebrates organizations from 18 countries with operations in 30 countries, including large providers in established outsourcing segments such as Infosys Technologies Limited, HCL Technologies Limited and Tata Consultancy Services Limited.

Affinity Express CEO Kenneth W. Swanson commented, "It is very gratifying to receive this recognition, especially as it reflects the confidence our clients have in us.  Affinity Express has been steadily growing as a business process outsourcing provider of advertising and marketing production services thanks to our focused strategy and immense experience in this niche, the hard work of a very dedicated and talented team and the support of our many clients.  The GS 100 will strengthen our efforts toward getting the word out to educate companies in a wide array of industries about the viability of outsourcing production for print and online media and the benefits of lower costs, improve efficiency and speed time to market."

According to Ed Nair, editor, Global Services, "2009 was a tough year for the outsourcing industry.  Service providers in the GS100 list are typified by their resilience to weather the economic downturn, the ability to retain market leadership, and the flexibility to play by the changed rules of the industry."

"There is recognition in large companies that outsourcing as a means to reduce costs has had its time; these companies are increasingly looking at service providers being able to make their operations more effective globally and even to transform key areas of their business.  The GS100 companies are the ones who are delivering on these fronts and are equipped to demonstrate new forms of value in outsourcing to their clients," says Atul Vashistha, Chairman, NeoAdvisory.




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