Unisource Worldwide Inc. has added porcelainECO—an exclusive premium coated paper brand—to its product line-up. This environmentally-friendly paper is Forest Stewardship Council (FSC) Chain-of-Custody certified and has a post-consumer waste (PCW) content of 10 percent.

"This new porcelainECO sheet is expected to quickly become a 'best-in-class' paper offering and expands our commitment and ability to provide printers with superior environmentally responsible papers with green attributes," said Ed Farley, senior vice president of marketing and corporate communications for Unisource. "For printers who demand performance, progressive environmental standards and consistent runnability—the new porcelainECO paper is sure to become their number one option," Farley said.

Unisource has created a promotion for printers entitled the "Put It In Play, Giveaway" to market the new porcelainECO sheet. The promotion will end on September 30, 2010, and five printers will be randomly chosen as winners of a "Put It In Play, Giveaway" package—valued at $2,500—which includes:
- porcelainECO Paper: Unisource will provide enough porcelainECO paper to each printer to produce 2,500 postcards for a special mailing (printer to provide the printing).
- Design and Copy: Unisource will provide files for ready-to-print postcards, including four brilliantly colored illustrations. Printers are encouraged to customize the copy on the front of the postcard to promote their own business.
- Unisource Will Pay for the Postage: Unisource will provide funding to each printer for mailing up to 2,500 postcards