New Orleans, LA – SendMyAd, the developer of the digital ad portal for print ads, web ads and iPad/e-reader ads, announces that Magazines Canada's ad portal, AdDirect, has received the Ted Rogers Innovation Award for Best Process Improvement. SendMyAd and Magazines Canada have partnered to provide AdDirect to all publishers in Canada.  Rogers Publishing was one of the first publishers to offer AdDirect to their advertisers. Rogers Communications of Toronto, Canada handed out the award to its employees in recognition of the major accomplishments realized using AdDirect in 2009.

Charles Blanchard, CEO of SendMyAd and Blanchard Systems stated, "We want to congratulate the team at Rogers on receiving this impressive award. Our partnership with both Magazines Canada and Rogers has been great and we look forward to working with them and adding more functions to the system for years to come."

The award recognizes the contribution SendMyAd and AdDirect have made in automating, streamlining and managing the submission, preflight and approval process for advertising files. The portal verifies an ad will print correctly to the publisher's specifications or, if an ad is incorrectly prepared, identify the issues to the advertiser that need to be corrected. SendMyAd has allowed publishers to reduce the time and resources required to check ads and go back and forth with advertisers on fixes.

At Rogers Publishing, the AdDirect project has exceeded all expectations. Customer uptake is over 90%, rejected ads have been dramatically minimized, turnaround time was reduced by 50% and customer satisfaction is at an all-time high. Len Goins (Supervisor, Digital Ad Production, DGS Preflight) and Alexandra Pokras (Production Coordinator, DGS Preflight) were specifically cited by Rogers for their invaluable contributions to the development, integration and management of the AdDirect service within Rogers Publishing.  

AdDirect is available to all publishers in Canada.  Advertisers can submit ads to all participating publishers through the AdDirect portal.  There are currently over 100 titles utilizing the Magazines Canada AdDirect ad portal.