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Barb Pellow to Present at WhatTheyThink’s Print CEO Forum

Tuesday, August 17, 2010

Press release from the issuing company

Digital printing innovator and print marketing guru will address the power of using multiple channels in marketing

Lexington, Kentucky USA - WhatTheyThink.com today announced that Barb Pellow, a digital printing and publishing pioneer and Group Director at research firm InfoTrends, will be presenting at the second annual Print CEO Forum scheduled for October 2nd and 3rd, 2010, in Chicago. This printer-only event is sponsored by manroland. Limo transportation to McCormick Place for Graph Expo will be provided on October 3rd. Registration details can be found at http://printceoforum.com.

"Marketers are increasingly facing a fragmented media landscape," said Pellow, "where the sheer number of channels available to the consumer makes planning the marketing mix daunting. Service providers, including printers, marketing services organizations and ad agencies, all face the two-pronged challenge of leveraging this broad and exciting mix to promote their own businesses as well as to help marketers be more effective with flat or declining budgets."

Pellow will address the following topics during the session:

  • Media dynamics in a multi-channel world
  • New technologies that are taking hold and changing the landscape
  • The benefits of multi-channel/cross-media marketing

"We just concluded a significant multiclient research project that delved into this topic with marketers, printers and agencies," added Pellow, "and I will be sharing some of the results of that fresh research as well."

"We are extremely pleased that Barb Pellow will be with us again this year at the Print CEO Forum," said Randy Davidson, President, WhatTheyThink. "Attendees will be able to benefit from her advanced strategic thinking and increased involvement with marketers and agencies. Her talk will leave the audience with multiple actionable items they can put to work right away for their own benefit and that of their customers."

To register for the event and for more details, visit PrintCEOForum.com. WhatTheyThink will be communicating further details as they are available via press release, the Forum's web site and other means.

"While this is a printer-only event," said Davidson, "we are pleased that manroland has agreed to be our sponsor this year, allowing us to grow this exclusive event and make it even more valuable to attendees than last year."

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.

About Barb Pellow

A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity. Her areas of expertise include analysis of emerging digital technologies (print, mobile, social and Internet) and supporting print service providers, software and equipment vendors assess how to effectively deploy these technologies to drive business results. She also can assist companies in business plan development, new ideas for market expansion, creative promotional techniques, strategies for new product introductions and educating your sales force on both technology and how to deliver an effective value proposition.

Before joining InfoTrends, Pellow was the Chief Marketing Officer of Kodak's Graphic Communications Group, where she was responsible for all marketing activities for the division, including business strategy, marketing communications, public relations, marketing intelligence and advertising strategy. Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). As chair, Barb focused on the relationship between traditional paper-based media and emerging electronic new media. Previously, she served as Corporate Vice President of Marketing for IKON Office Solutions; Corporate Vice President of Marketing for Indigo; Vice President and General Manager for the Xerox Document Production Systems Group; and Director of the On Demand Printing and Publishing Service at CAP Ventures, an internationally known firm specializing in the digital document and print on demand industry.

She is a frequent speaker at industry events and a recognized author. She is also on the Board of Directors of Ft. Lauderdale based Spherion.




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