PARAMUS, N.J., September 15, 2003 – Printers seeking to grow their companies in today’s challenging business environment can gain insights into maximizing their sales performance at the Second Annual NAPL Sales Summit, November 17-19, 2003, at the Hyatt Regency Woodfield, Schaumburg, Ill. Sponsored by the National Association for Printing Leadership (NAPL), the Summit kicks off with a welcome reception and registration on Mon., Nov. 17, 6:00 –7:00 p.m., followed by two full days of programs, in which noted industry experts will address the critical sales issues faced by today’s printers (Tues., and Wed., Nov. 18 & 19, 7:30 a.m. – 4:30 p.m.). Designed for sales executives, salespeople, and anyone involved in business development, the Summit will show attendees how to: - Increase closings on more profitable deals. - Focus, manage, and motivate their Sales team to land bigger accounts. - Expand their knowledge about the state of the industry and how it impacts their performance. - Attract and keep key prospects. - Recognize the difference between selling and building value for customers. - Explore the profitable world of digital printing. NAPL will also share its economic data and forecasts for the industry, providing insights into how printers can make the most of a down economy and prepare for future opportunities. Among the instructors who will share new ideas, techniques, and skills with Summit participants are Séan McArdle, founder and chief executive officer of LifeAnswers, author, and printing sales guru, and Margie Gallo Dana, founder, Dana Consulting, author, and expert on sales management and printer/customer communications. Register online at www.napl.org/events/ or call (800) 642-6275, Option 3. Program fee is $799 for NAPL members, $899 for non-members. Fee includes program material, welcome reception on Nov. 17, and continental breakfasts, breaks, and lunch on Nov. 18-19. (Special room rates are available at the Hyatt Regency Woodfield for NAPL Sales Summit attendees for those who confirm reservations by Monday, Oct. 27, 2003. For more information, call the Hyatt at (847) 605-1234.) About the instructors: Séan McArdle, founder and CEO of LifeAnswers, Inc., a firm dedicated to training printing sales professionals, spent 20 years as a printing sales executive. A distinguished member of NAPL’s Soderstrom Society, he is the author of two best-selling books, Customer Creation and The Winning Sales Call, and the audio series, The Art & Science of Printing Sales. Séan shares his experience, knowledge, techniques and strategies in an energizing and high-impact manner that has gained him a loyal following. Margie Gallo Dana founded Dana Consulting to foster improved communications among printers and their customers, drawing on her 30 years of experience in corporate communications and print buying. An author and print and production expert, she specializes in bringing printing companies closer to their customers by establishing and leveraging what’s unique about each firm. Dana authors numerous articles for business and trade publications, and the email newsletter, Print Tip of the Week.