New York City, New York - Jeffrey Hayzlett, former CMO of Eastman Kodak, author and much sought-after speaker, today announced that PI Sigma Epsilon, (PSE) the only national, co-ed, professional fraternal organization in sales, marketing and management will use Hayzlett's bestselling first book, The Mirror Test: Is Your Business Really Breathing? in their upcoming 4th Annual President's Retreat 2010, August 6-8, in Milwaukee, WI. Furthermore, workshop attendees will be required to listen to an audio interview with Jeffrey Hayzlett then, along with workshop training, create their own 118 that will be presented and judged by their peers. The winner will be awarded by having their membership dues paid in full by PSE's headquarters.

"We've all read The Mirror Test, and have been inspired," said Anjuli Graunke, Director of Membership & Special Projects, Pi Sigma Epsilon National Headquarters. "We want to empower our presidents with this resource to take their position to the next level and truly make sure their chapters are not only breathing but fogging their mirrors!"

In The Mirror Test: Is Your Business Really Breathing? Hayzlett teaches readers through entertaining and timely anecdotes how to thoughtfully yet aggressively evaluate, deconstruct and then reconstruct any business. Known for his outspoken appearances on numerous TV shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The Mirror Test was also listed on four business best seller lists including number one bestseller business book on 800 CEO Read the Business Bookseller List for May 2010, Inc. Magazine, (# 1) USA Today (#4) and the Wall Street Journal (#4).The Mirror Test went on sale in early May and is available through Amazon.com and Barnes&Noble.com and in audio book form on Audible.com, Baresandnoble.com, Borders.com, eMusic.com, iTunes.com and Overdrive.com.

All attendees the PSE's President's Retreat will also receive their own copy of The Mirror Test as a guide to develop their skill sets individually and apply what they've learning during the retreat.